Week 5 – Email Best Practices

Week 5 – Email Best Practices

This is slightly newer content than the earlier week email course published. About email timing, content strategy, email permissions, measurements that you should be looking at in your email system, as well as a test and learn framework. If you’re having issues...
Week 2 Alternate Track: Content Marketing

Week 2 Alternate Track: Content Marketing

Sometimes, depending on my audience or seasonality, we switched the order of classes or created new ones. This one was all around how to do content marketing, set a strategy consistent with your brand, measure it, and get a sense for how your competitors were doing in...