Week 5 – Email Best Practices

Week 5 – Email Best Practices

This is slightly newer content than the earlier week email course published. About email timing, content strategy, email permissions, measurements that you should be looking at in your email system, as well as a test and learn framework.

If you’re having issues with your delivery rate, you should check your email reputation. This course will show you how to do that.

 

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Week 5- Email Best Practices

Boot Camp Week 3 – Email

Boot Camp Week 3 – Email

Again, week 3 could have meant different things for different classes. Please pardon my disorganization, I’m working very hard just to toss all this content up on the site and organize it later. Unfortunately, later could be 3 years from now or it could be this weekend.

This class dealt with email best practices from a MARKETING PERSPECTIVE ONLY. If you’re a bank or other institution that collects money or does account management through email, this session doesn’t really apply to you. It’s for the businesses selling online, cross-sell, upsell, loyalty, and acquisition emails.

This class talked about email best practices for how to measure, opt-in, clean your database, examine results over time, and test creative designs.

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Boot-Camp-Week-3