Week 4 – All about content marketing

Week 4 – All about content marketing

Has slightly different content than the content marketing piece from a prior week and track. Talks about building a content calendar, how to measure content in Google Analytics, how to find influencers, and other tools and shortcuts.   Click here to download...
Week 2 Alternate Track: Content Marketing

Week 2 Alternate Track: Content Marketing

Sometimes, depending on my audience or seasonality, we switched the order of classes or created new ones. This one was all around how to do content marketing, set a strategy consistent with your brand, measure it, and get a sense for how your competitors were doing in...