Week 8 – How Paid Online Ads Work

Week 8 – How Paid Online Ads Work

This class covers what paid ads are and how they work. Covers Google AdWords, Google Retargeting, Facebook PPC, Twitter Ads, and YouTube Ads. I think YouTube has rebranded since this content was created so don’t expect some of the names to apply.   Click to...
Week 7- All About SEO

Week 7- All About SEO

Ah, the weird world of Search Engine Optimization or SEO. This class explains what it is, how it works, how Google Algorithm changes may require the way you change your thinking when it comes to adding content to your website, the role of social media and SEO, and...
Week 6 – Research and Testing

Week 6 – Research and Testing

This course outlines why you want research in your content strategy. Includes how to do surveys, polls, and quizzes. Also covers the basics of A/B testing and how to determine if your test results are statistically significant.   Click to download: Week 6 –...
Week 5 – Email Best Practices

Week 5 – Email Best Practices

This is slightly newer content than the earlier week email course published. About email timing, content strategy, email permissions, measurements that you should be looking at in your email system, as well as a test and learn framework. If you’re having issues...
Week 4 – All about content marketing

Week 4 – All about content marketing

Has slightly different content than the content marketing piece from a prior week and track. Talks about building a content calendar, how to measure content in Google Analytics, how to find influencers, and other tools and shortcuts.   Click here to download...
Week 3 Boot Camp – Design and Usability

Week 3 Boot Camp – Design and Usability

This is a HUGE download – just warning you. Because this week is all about design, it’s a very, very, very big file with lots of graphics. I also have to give HUGE credit to Consumer Insights Group for some of these best practices. I have partnered with...