Posted by digitalanalytics101 on May 4, 2013 in Blogs
The headlines from this week: Google Analytics releases industry and country benchmarks for customer attribution and the path to purchase. comScore and Gartner industry research and digital marketing benchmarks addressed in two different SlideShare presentations Highlights from the Dallas Digital Analytics Association summit Jim Sterne drops some wisdom at two different digital marketing industry tradeshows View the story “Digital Analytics” on...
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Posted by digitalanalytics101 on Apr 5, 2013 in Blogs, Social Media
Managing your social media presence is every bit as critical as answering your email and returning your phone calls. There is a perception among executives that social media is a time-consuming, trivial waste of time. Social media is a nice-to-have, but is not critical to the success of your overall business. While this attitude is more prevalent in B2B professions, it continues to pervade even B2C businesses. In a recent Forbes article about finding time to do social media,...
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Posted by digitalanalytics101 on Jun 5, 2012 in Blogs, Social Media, Video, YouTube
Last week, The Onion (a funny parody news site) ran a fake article by the Director of Social Media for Tide. Let’s face it, we marketers are guilty of most of the obnoxious self-promotion contained within the article, including: Trying to push content that isn’t all that interesting… To a global audience that isn’t targeted… With a message that’s vague… Just for the sake of trying to go “viral.” Well, normally the story...
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