Week 8 – How Paid Online Ads Work

Week 8 – How Paid Online Ads Work

This class covers what paid ads are and how they work. Covers Google AdWords, Google Retargeting, Facebook PPC, Twitter Ads, and YouTube Ads. I think YouTube has rebranded since this content was created so don’t expect some of the names to apply.   Click to...
Week 7- All About SEO

Week 7- All About SEO

Ah, the weird world of Search Engine Optimization or SEO. This class explains what it is, how it works, how Google Algorithm changes may require the way you change your thinking when it comes to adding content to your website, the role of social media and SEO, and...
Week 6 – Research and Testing

Week 6 – Research and Testing

This course outlines why you want research in your content strategy. Includes how to do surveys, polls, and quizzes. Also covers the basics of A/B testing and how to determine if your test results are statistically significant.   Click to download: Week 6 –...