About the Author


April Elliott Wilson has a long history of measuring and optimizing digital media for top brands. A technology enthusiast from grade school, she built her career around evangelizing using big data to grow customer engagement. She is currently serving as the Director of Analytic Products at RevSpring. Prior employers include TIAA-CREF, People’s Bank, Targetbase, The Dallas Morning News, and AH Belo. She has served on the Board of Directors for the Web Analytics Association and currently serves as a mentor in the Analysis Exchange program, which offers free analytics to not-for-profit companies as a teaching opportunity. She has also taught MBA courses for Southern Methodist University, Otterbein University, and Stanford.