Again, week 3 could have meant different things for different classes. Please pardon my disorganization, I’m working very hard just to toss all this content up on the site and organize it later. Unfortunately, later could be 3 years from now or it could be this weekend.

This class dealt with email best practices from a MARKETING PERSPECTIVE ONLY. If you’re a bank or other institution that collects money or does account management through email, this session doesn’t really apply to you. It’s for the businesses selling online, cross-sell, upsell, loyalty, and acquisition emails.

This class talked about email best practices for how to measure, opt-in, clean your database, examine results over time, and test creative designs.

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