Once upon a time, Digital Analytics 101 was an educational agency designed to teach marketers and small to medium business owners how to measure the performance of their digital marketing. We offered live classes (usually hosted through local businesses like churches), online classes, presentations in a variety of industries (construction, digital analytics, thought leadership, church leadership, and local college and university guest lectures). We blogged and published articles for print magazines and websites like Yahoo! Small Business, Web Analytics World, and American Express OPEN.
It started as a side project; a way for our experts to share what they knew with the larger community, a community that at the time was very hungry for knowledge.
The business closed in 2015, but it seemed like a shame not to write a book for anyone to use. FAIR WARNING: because the internet changes faster than a teenager picking out clothes for a first date, some of the screenshots of interfaces are probably outdated. The strategy behind the course is still intact, but the way you access that information may have changed.
You should be empowered by your data
It’s perfect for recent graduates and recognized marketers alike and provides you with information on topics such as: marketing methodology, brand monitoring, SEM and SEO, content marketing, social media marketing and measurement, how to use surveys and research, and much more.
This book has a strong emphasis on marketing analytics, plus a range of exercises, handouts, screenshots, and case studies.
I felt ready to go and like I’m doing all the right things – this is a great gut check for seasoned marketing pros. April provides constructive ideas for all aspects of your digital marketing. And if you’re jumping into digital for the first time, this book will really provide you with a solid base of information necessary to launch or modify a current strategy (and to do it well).
“Digital Analytics 101 is a MUST read for anyone who owns their own business, is thinking of starting a business or just getting started in marketing. This book is packed with useful and highly actionable information. Written in an easy to read manner, Ms Wilson’s tips and watch outs are great for even those who have been in marketing for a while. I highly recommend Digital Analytics 101.”
“A very well written, comprehensive look into the world of Digital Analytics … which makes it sound a bit boring, but it isn’t. With a friendly writing style April brings what can sometimes be very dry/technical subject matter to life. Helping the reader build a strong foundation of knowledge and then expanding it into the complex, and more technical, world of Digital Analytics. A great book for all levels!”
Fiona Roddis – Editor Web Analytics World
“This book is a perfect resource for anyone who wants to learn growth hacking, with an emphasis on Google, web sites, SEO, and SEM. I’ve recommended it to my own team and think it’s ideal to get you into the mindset necessary to win.”
-Chris Treadaway, Founder and CEO of Polygraph Media, Author, Facebook Marketing: An Hour a Day